How to market you book?
The reason authors and publishers seek reviews is simple: Reviews get attention. A good review is the best form of free advertising any author could hope for, and in the case of a less-than-favorable review, well … bad publicity is still publicity. But reviews are difficult to obtain, even for publicists promoting recognized authors. By modifying and applying some of the techniques publishers use, authors can greatly improve their chances of getting reviewed, becoming their own publicist.
Read the full article here: http://www.xlibrispublishing.co.uk/authors-lounge-how-to-market-your-book.aspx